Hot Springs, AR | April 2015
Square One wanted a look that was classic
to the industry, but felt edgy and unique.
Bold, sturdy type is anchored by the four
corners of a suggested square that seems
to mimic both the lines of a scope taking aim
and the walls drawn in building plans. The
tail of the Q contorts to the angle of the plan
and resemble the look of a path traveled, or
perhaps the one ahead.