A brand is more than a logo... a brand is reputation. Every bit of contact a company has with the world has the potential to impact a customer's choice to buy, support or be influenced by a brand. Strong brands connect with their audience at a deep level... appealing to them both rationally and emotionally. Offering good products/service with value that no one else can. Rational. Relating to the audience like a fellow human might. Showing personality and character. That's emotional connection. Authentically bridging the gaps between value, personality and actual experience... Insert me.
The process of managing a brand is being done whether a company is consciously in control or not. Small to medium sized businesses who are looking to level-up could greatly benefit from establishing a strong brand position that is based on the their actual value and authentic personality of a company. There is never a need to fabricate or create a strong identity, the value and personality are already there. I can help uncover them and get you on a clear a path to establishing a deep level connection to your audience and your team.